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Logos in
The Looniverse


Saul Bass



LOGOS and TRADEMARKS

Many people who never heard of Saul Bass are surprised to learn really how much of his work they know,
which has appeared on everything from brochures to billboards.
Below some examples - there are more. I'm adding them as I run across them. A logo is a nice source of income for designers; they get paid every single time it's used, from cocktail napkins to business cards.



These are arranged alphabetically


From cover for brochure
Strathmore Paper Company, 1991


Ajinomoto
unknown


below: present trademark


Alcoa
1963
Alcoa
special typeface
"Alcoa Alphabet"


AT&T
1984
ATT
replaced 2000 by Young & Rubicam and InterBrand version
replaced 2005 by the new "3D" logo


Avery
unknown
Avery

Bell
1969
bell

Celanese
1965
Celanese

Celanese

(below: their present logo)
celanese new

Continental
date unknown
Continental

continental new
(below: their present logo)

Dixie
unknown
dixie

Exxon
1981
Exxon
based on 1966 design

by Raymond Loewy


Girl Scouts
1978
Girl Scouts

Japan Energy Corporation
1993
Jomo Service

Kibun Foods
1984
Kibun Foods

Kleenex
unknown
Kleenex
mistakenly attributed to Saul Bass

Kose Cosmetics
1991
Kose Cosmetics

Lawry's Foods
1959
Lawry's Foods

Minami Sports
1991
Minami Sports

Minolta
1978
Minolta

Quaker Oats
date unknown
QuakerOats
click on it to see the one it was based on
(it's still in use)


Rockwell International
1968

(below: new one, not by Saul Bass)
Rockwell


United Way of America
1972
UnitedWay

United Airlines
1973
UA logounited tail
For United Airlines Saul Bass also made the short From Here to There





shocking!
"A man who can lower himself to wearing a moustache
might just as well grow a beard"
P.G. Wodehouse, Jeeves and the Feudal Spirit




Y.W.C.A.
date unknown
YWCA

Warner Books
ca. 1970
Warner Books


magazines
In the early 1960s the Saturday Evening Post decided they needed a face lift. Among those of other great designers like Avant Garde's Herb Lubalin, suddenly Saul Bass' layouts appeared in the magazine. Which I happened to read at the time as it came to the N.C.O.-mess of the army unit where, much against my wishes, I was doing time then. Fool that I am—I never ripped them out and off. Another item I used to have but am still, in desperation, looking for is the design he did for Esquire, where his logos grow out of Otto Preminger's forehead.
I'm sure there has been more.

saul sign

books
there may be many more, like Saint Joan
Psychology, 1987
2nd edition, 1989

record sleeves
sound-track recordings are under movie titles
Frank Sinatra conducts Tone Poems of Color
2nd edition, 1989

more on


Movies

the most complete list of his movie work around
dates, directors, alphabetical listing, posters, ads, record sleeves, book designs - the works
Genius vs. the Mediocre 

the collaboration of Saul Bass and Alfred Hitchcock
Psycho - Vertigo - North by Northwest
Posters

not only for motion pictures
unused designs, Oscar ceremonies, film festivals, other
More Movie Graphicshonor where honor is due: more good artists in this field
Screen Aspect Ratioshow you hardly ever see a movie as it was meant to be seen
Bass BooksBooks on, about and by Bass
Bass Business Busthow the Dutch never got to see The Searching Eye

Gas Station

You can't win 'em all: compare these by Saul Bass
with the Most Beautiful Gas Station in the World - in Italy
photographs from 6 Chapters in Design

back to
saulbass



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